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Sohel Chowdhury
07 de jul. de 2022
In FAÇA SUA PERGUNTA
Marketers use a variety of metrics to gather, analyze, and calculate the phone number list performance of their social media content. Metrics like shares, retweets, and views are often the easiest and most obvious to collect, but they can be the phone number list most misleading and unreliable for assessing whether your content is actually making a difference. The phone number list marketing industry has a terrible habit of devaluing perfectly usable words and phrases by turning them into loosely defined whistle dust. These buzzwords can add an impressive shine to a strategy, but they usually mask the absence of any real substance capable phone number list of generating measurable trading results. “Engagement” particularly bothers me. Commitment meant something. It meant capturing and holding attention. It meant interaction. It meant getting the phone number list message across. All of these are important steps on the road to a conversion or bottom line business goal. But somewhere along the way, the commitment became the goal rather than the phone number list journey. Alongside the equally nebulous “notoriety,” engagement often ranks among the content marketing goals stated in every Content Marketing Institute research report. And too many marketers try to measure those goals with metrics that don't necessarily indicate anything like that: web traffic, clicks, likes, tweets, and opens. Shares don't equal plays Twitter has removed the phone number list share count from its widgets, buttons, and APIs (meaning your other tools won't be able to access the Twitter share count either). Twitter's announcement in September sparked a lot of discussion about the phone number list implications for marketers. After all, a popular (and easy) metric would disappear overnight. Yes, Twitter has its own analytics platform, where you can log in and view various metrics related to your own Twitter activity, and people may have devised other workarounds by the time you read this. The numbers don't lie; they just don't tell the truth Here's another questionable social media engagement metric. Unless you've prevented it in your settings like I did, videos automatically and silently start playing when you scroll through your Facebook News Feed. The phone number list video might only stay on your screen for a few seconds phone number list as you slowly scroll or pause to play the update below, but three seconds of silent streaming is enough for Facebook to count it as a view. Any reliance on these numbers already seems flawed. But even 30 seconds doesn't necessarily indicate whether a video is successful. Your five-minute tutorial might seem like a smash hit with thousands of views, but do you know how many of those have exceeded a minute? Of them? What percentage of your viewers made it to the end? Where in the phone number list video did most people lose interest? For these numbers, you need to click on the phone number list analytics button below your video on the YouTube site. Facebook also provides more detailed video metrics for Page admins who want to analyze those numbers. Yet I wonder how often this headline number - views - actually still send reports to bosses and clients to justify a so-called engagement (invoice attached)? While hundreds of shares or views are definitely better than dozens of shares or views, those numbers tell us nothing about how many people are actually paying attention to the phone number list last line or image of your content. These numbers certainly don't tell us how many understood and were persuaded by the phone number list message, let alone acted on it.
Is your social media content phone number list as popular as you think? content media
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Sohel Chowdhury

Sohel Chowdhury

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