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sharminaktersss3435
09 de abr. de 2022
In FAÇA SUA PERGUNTA
Banks are not always considered early adopters of technology. In a highly regulated and extremely complex industry, active innovation can be a real challenge. But today, banks around the world are heeding the call for digital transformation. For example, in 2018 alone, banks spent billions of dollars upgrading their front-office digital banking capabilities. The reason for such massive and sustained investment is simple: Banks know that in the digital age, they need to be able to curate the same types of relevant, always-on services and Netflix that customers expect industry mailing list already get from companies like Amazon. In short, banks need to disrupt their own business before everyone else. In fact, the race is on. Banks don’t just have to delight existing customers while attracting new ones. They also want to work faster and more efficiently, develop new innovative products, and leverage new revenue streams to stay ahead of the competition. That's why, as we look to 2019 and beyond, banks will increasingly focus on the customer. This includes creating a better experience for them and providing more personalized touchpoints at each stop along the way. Of course, that's easier said than done, and they have to work smarter to make it happen. In doing so, they need to embrace several key trends.
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