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Omar Faruk
07 de jul. de 2022
In FAÇA SUA PERGUNTA
What do real customers search for? It sounds like a simple question, but when you start digging into research and data, things get confused. Words and phrases can be searched frequently, but that doesn't mean they are your customers. Taking voice search and intent into account further complicates the entire keyword search process. Paid search campaigns give you insights into the "money" keyword (keywords that lead to customers and sales), but there are many other ways to find out what your real customers are searching for. Being in the SEO trench, I'm responsible for ghost mannequin effect service collecting traffic to the client's website. But that's not the only responsibility. If you're attending SEO for even a minute, you'll be asked the following questions: How does that traffic affect your ROI? Are those visitors converted? advertisement Continue reading below With SEO, you still have the burden of getting prospects, customers, or visitors to turn into sales. That's where this deep keyword research process can help you. Keyword evolution We are in an era where intent-based searches are more important to us than pure volumes. Search engines are trying to better understand users, so we need to be just as familiar with it. So we need to know a lot about prospects and customers. In addition, you need to consider voice search and how that increase will affect traffic and ultimately conversions. Most of us are already on this path, but if you don't want to hone or sharpen your research skills, there are plenty of tools and tactics you can use. Below are my dependable tools and techniques that made the difference between an average keyword survey and a targeted keyword survey that leads to interested web visitors. 1. Know the person you are targeting Knowing your target audience, that is, really knowing them, is what I have been preaching for years. If you've read any of my past blog posts, you know I'm a broken record. advertisement Continue reading below You should take additional steps to learn the questions customers are asking and how they explain their problems. In marketing, you need to focus on solving problems.
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Omar Faruk

Omar Faruk

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