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sanzida aktar
13 de jul. de 2022
In FAÇA SUA PERGUNTA
: On a German table, what can you think of? Bread, salad, potato, sausage, sauerkraut, beer. Wine may not be the first thing that comes to our mind, but as the world's top ten wine-producing countries and of course a huge wine-consuming country, what does the German wine retail market look like? Let's take a look at the consumption trends of German wine! As with most international trends, the budget that German consumers are willing to spend on alcoholic beverages has not grown in the past few years. In the total consumption of chain retail, the sales of alcoholic products fell by 0.4% compared with 2018, and the consumption unit Also down 1.8%, but photo background removing smoothing out this recession slightly as prices rise In the alcohol market, the proportions of wine and beer are changing. Annual wine sales have fallen by 3% compared with 2017. According to a survey of supermarket consumers by market research company GFK, about 53.6% of consumers currently buy wine in supermarkets, compared with 60.6% in 2008. Although the sales volume has declined, the average terminal sales price of wine in Germany has increased significantly. The average price of the supermarket end in 2019 was 2.34 euros/bottle (about 80 Taiwan dollars), in 2008, this figure was 1.87 yuan (about 65 Taiwan dollars) ), a substantial increase of 25%. On the channels of high-end wines such as wine specialists, the Internet, and wineries, the average price in 2018 was 5.1 euros per bottle (about 178 Taiwan dollars), which was also higher than in previous years. Who is buying wine? For EU countries, especially wine-producing countries, wine is an everyday drink. Looking at the price of supermarket wine alone, the average price of NT$80 has reconfirmed that wine is a daily drink, but in terms of age distribution, wine is considered a relatively "older" drink. After the child leaves the nest (about 50 years old and above), about 60-65% of the people will buy wine in daily shopping, compared to about 43.7% of people under the age of 30 will buy wine
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